There's two main points I want to make about Walter Isaacson's biography
of Steve Jobs. First, it's an outstanding book. It's undoubtedly the
best biography I've ever read, and is among the best books I've read of
any kind.
Second, it's a LONG book. It's 571 pages, and it took
me a good five weeks to read it (your mileage may vary). But it's long
in a good way. It's filled with scores of interesting stories from Jobs'
personal and professional lives, and packed with colorful detail. It's
not a book to rush through; each section gives you something to stop and
think about.
Isaacson interviewed over 100 people for the book,
allowing him to faithfully describe countless moments throughout Jobs'
life. We see the strange alchemy that allowed Jobs and Steve Wozniak – two young men of virtually opposite personalities – to create a computer
company called Apple. It's amusing to read how Jobs avoided bathing as a young man, believing his vegetarian diet prevented body
odor (it didn't). Later on, we see behind-the-scenes stories as Jobs
butts heads with Michael Eisner, Bill Gates and other business
heavyweights. One of the most amazing revelations of the book is that
Jobs, who was adopted, unknowingly met his biological father, who owned a
Silicon Valley restaurant.
The book works on various levels. On
one hand, it's a history book, recounting key events at Apple, Next
Computer and Pixar, and the development of such signature products as
the iPod, iTunes, and iPhone. While I lived through these events, and
often followed the news coverage, I discovered that I really didn't know
the full stories until I read this book. I was surprised to discover
how close Jobs and John Sculley were at first, before Sculley ousted
Jobs from Apple in 1985. I was amused to learn that it was the success
of Pixar's "Toy Story" that in many ways saved Jobs from oblivion and
gave him newfound influence.
Also, the book is a fascinating look
at business and management. Jobs brought a unique style to the
workplace – he was controlling, abrasive, demanding, and perfectionist.
Unlike companies such as Google and Microsoft, he did not like trying a
lot of things to see what worked. Rather, he preferred to focus
intently on making small numbers of products great. He was both a
long-term visionary, and incredible micromanager, fussing over the small
details of products and driving many of the people who worked with him
crazy in the process. "His imaginative leaps were instinctive,
unexpected, and at times magical," writes Isaacson
Third, the
book is an intriguing look at a unique human being. He was abusive and
bullying to many people, while still inspiring people to do great work.
"He could size people up, understand their inner thoughts, and know how
to relate to them, cajole them, or hurt them at will," says Isaacson.
For all his faults in interpersonal relations, I found myself admiring
his passion for accomplishing great things. It's disconcerting to be
reading about Jobs' brilliance with making products that are easy to
use, while in daily life we are all frustrated by all sorts of poorly
designed technology.
As much as a I like this biography, no book
is perfect and I have three small criticisms. First, the section in
which Isaacson discusses Jobs' favorite music is completely unnecessary.
Second, I wished that Isaacson included more dates in the
book. Sometimes, I was trying to determine exactly when something
happened, but it wasn't always clear. Finally, I wish there were more
pictures of the other people – besides Jobs and his family – who are
mentioned repeatedly in the book.
This book given an insight to the mind of a genius. It tells us that design matters in life and no detail is too small to ignore. Its a must read for someone who wants to be an entrepreneur. It deals with the notion of merging creativity with engineering. It describes how Apple was built and what it core values are.
ReplyDeleteThis book will definitely make us admire Apple and their designer engineers.