Tuesday, March 5, 2013

Amazon fails on Goldfish math

Amazon's listing of Pepperidge Farm baked Goldfish crackers, in a 66-ounce package, shows the price as $16.99.  Conveniently, for comparison shopping purposes, Amazon shows that the price works out to "$0.21 / oz".

But that's wrong. The $16.99 price, divided by 66 ounces, works out to 25.7 cents per ounce, not 21 cents. If it really was 21 cents per ounce, you'd be paying $3.13 less.

Who's to blame for this false advertising?  Perhaps it's D&J Shopping Connection, the vendor who is selling the product. But this is Amazon's website, so they bear ultimate responsibility for what's on it.

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